Full-Color Logo Guidelines

Full color main logo should be used on white backgrounds.

Suggested typeface for branding materials: Relative
Suggested alternative typeface: Arial

Click to download the CMYK  / RGB 

Mono Color Logotypes

For colored backgrounds, mono version of logos may be used. Strong contrast should be maintained between the colored background and the logo to ensure clarity and recognition.

To maximize the legibility of the logo, use the monotone logo on backgrounds with multiple colors or pictures.

Use the full-color logo on plain color backgrounds. 

Click to download the CMYK / RGB

Program Lock-ups

A series of program lock-ups have also been updated to distinguish different programs. The program name is extended to the main logo as a lock-up. Program lock-ups are available in full color and mono versions. Program lock-ups must be approved by the APRU Secretariat before usage. 

For copies of the program logos, please contact [email protected].

Incorrect logo usage

Incorrect usage of the logo may alter the reading and weaken the impact of the whole corporate identity across applications. The logo is not intended to be altered or redesigned to any form of communications representing APRU. For illustration, some general unacceptable modifications are outlined here:

Color Palette

Primary

Supporting Color