APRU International Fundraising Conference 2016


Delegates at the APRU Fundraising Conference

Senior university leaders and university fundraising experts from 18 APRU universities and invited partner organisations convened for the inaugural APRU International Fundraising Conference in San Francisco, USA on 11 – 12 July 2016. The conference was hosted by University of Oregon (UO).

On day one President Jaeho Yeom from Korea University presented the Keynote speech, providing an insight of Korea University’s fundraising strategy and setting out a Korean reinterpretation of the donor cycle. 


Keynote Speech President Jaeho Yeom, Korea University 

Delegates were also welcomed by Mike Andreasen, Vice President for Advancement, UO and Keith Wong, Director of the APRU International Secretariat, outlining the background and aims for the development of the conference. This was followed by a high level overview of university fundraising and an exploration of the relevance and applicability of US-style fundraising in Asia with contributions and presentations from Mike Andreason, Susan Madon, Director at Minerva Non-Profit Management and Brad Fenwick, Senior Vice President Global Strategic Alliances at Elsevier



 Mike Andreason, Brad Fenwick, Jennie Lang, session presentations

The following sessions benefited from contributions by senior university members Eden Woon, HKUST, Cindy Fan, UCLA and Jennie Lang, UNSW Australia and colleagues Raul Esparza Valencia from Monterrey Institute of Technology and Marina Tan Harper, UC Davis. The topics discussed were in relation to cultural and perception differences in cross-cultural fundraising, and sharing of best practices, challenges and experiences of fundraising in the US for non-US universities. 

Day one’ s final panel session focused on investigating the possibilities of APRU initiatives to enhance fundraising activities of individual member institutions. In addition, opportunities for joint fundraising activities for specific APRU programs and activities were explored. Dennis Galvan, UO, hosted the session which featured presentations by Christina Schönleber, APRU, Takako Izumi, Tohoku University, John Rundle, UC Davis and Mellissa Withers, USC.

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Dennis Galvan, John Rundle, Christina Schönleber, session presentations

Day two started with a discussion on best practice in relation to donor naming, donor due diligence and general donor stewardship programs.

The conference concluded with a final discussion bringing together key points made and raised over the two days to feed into and support future activities in relation to fundraising activities APRU could implement and develop. 


Keith Wong, APRU